Perhaps you’ve heard of a conservative influencer named Mike Cernovich? He’s one of those “citizen journalist” types that ascended to right-wing fame during the Trump administration by breathlessly mainstreaming conspiracy theories like Pizzagate one tweet at a time. A few years after getting divorced1 due to what he called his wife’s “feminist indoctrination,” Cernovich wrote a self-help book called Gorilla Mindset: How to Control Your Thoughts and Emotions, Improve Your Health and Fitness, Make More Money and Live Life on Your Terms.2 In addition to an interminably long subtitle and impossibly broad editorial purview, it also boasts a 4.5-star Amazon rating on 3,441 reviews. He may be a crank, but he’s a highly influential crank.
Last week Cernovich broke some shocking news to his 1.1M followers on Elon Musk’s Twitter: drinking is woke, actually. Not even “drinking Bud Light,” mind you—drinking, period.