The pseudoscientific spectacle of @BangEnergy.CEO
Chapter 2 of the special Fingers miniseries on the most chaotic rise-and-fall tale the modern beverage business has yet seen
Editor’s note: The boozeletter’s regular programming is on a honeymoon hiatus. While I’m gone, I’ve created a special miniseries from my (lightly edited) contemporaneous coverage of Bang Energy’s incredible rise and fall earlier this decade for the reading pleasure of paying Friends and Fingers old and new. Please buy a subscription to read The Ballad of Bang Energy in its entirety, if you haven’t yet. We’ll return to regular programming in early October!—Dave.
Chapter 2: The pseudoscientific spectacle of @BangEnergy.CEO
Originally published September 2021 | Read previous chapters at Fingers.email
Bang Energy’s chaotic chief executive, Jack Owoc is an iron-pumping MAGA maniac who likes to be photographed with TikTok fitness influencers less than half his age, and once got sued by a competitor for claiming that his products could “reverse mental retardation” and “help” Alzheimer’s.1 The high school science teacher-turned-“chief scientific officer” has a catchphrase that objectively rules (“If you ain’t Banging, you ain’t hanging”), which he often bellows hoarsely in videos posted to his 1.1M-follower Instagram account.
Owoc’s Instagram is like Creed Thoughts meets Tony Perkis, Ben Stiller’s psychotic fat-camp fuhrer from the 1995 Disney classic Heavyweights. As I’ve written before, if you’re looking for a quackishly unhinged #content machine to add to your feed, @BangEnergy.CEO most certainly has you covered. Case in point: the other day, Owoc posted a video of himself receiving an injection of what he referred to as “CTM Boost.”
In the caption, the exec describes the treatment as “preventative medicine” to combat shoulder wear-and-tear from “years of heavy lifting.” More specifically, according to the doctor wielding the syringe in the video, it’s bunch of birth tissue (emphasis mine throughout):