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The "corporate craft" liquidator strikes again

The "corporate craft" liquidator strikes again

Plus: Inside the courtroom for Stone's $56-million stunner on Molson Coors!

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Dave Infante
Aug 14, 2024
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Yesterday the Canadian cannabis firm-turned-international vice conglomerate Tilray Brands announced plans to add another four American craft breweries to its burgeoning collection. Per a corporate press release, the company has struck “a definitive agreement” to acquire Hop Valley Brewing Company (Oregon), Terrapin Beer Co. (Georgia), Revolver Brewing (Texas), and Atwater Brewery (Michigan), all of which Molson Coors Beverage Company’s bought last decade in hopes of cracking into the then-booming craft segment. Terms of the deal were not disclosed, but given all four of the breweries in question posted volume declines in 2023 and MC itself has seemed disinterested in them for years, it seems possible, even likely, that Tilray got a sweet deal.

If this all feels like déjà vu, you’re not far off.

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