Somebody tell Big Tequila about the Streisand effect

Plus: Buzzwords of The Week of The Year™️ is now a two-horse race!

Editor’s note: Welcome to The Fingers Weekender, a Sunday digest exclusively for paying Friends of Fingers featuring the independent journalism about drinking in America you love, optimized for hungover scrolling. In today’s edition:

• Truly still hasn’t hit rock bottom;

• Is Southern Glazers Wine & Spirits still… doing the “wine” part?;

• Ultra-premium liquor sales are starting to slide;

And much more. If someone forwarded this to you, buy a subscription to get next Sunday’s edition straight in your inbox.—Dave.

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