Lasting longer than Quibi is not a W

Plus: All international wine feuds should obliquely involve Paris Hilton!

🍺 BEER

ABI is going to take another run at Bud.tv. Last month I wrote a column about the Netflix partnership that Michelob Ultra planned to advertise during the Super Bowl, hypothesizing that the move could be a “sign that [Anheuser-Busch InBev], which was quick to buy into Netflix’s ad-supported tier last year, wants to push further into original programming.” This week, ABI announced it would do exactly that, launching a joint production venture that should be called Quibier but is actually called draftLine Entertainment, via which it’ll try to make streaming #content that people actually want to watch, as opposed to the ads they tend to skip. The company’s last foray into streamable original programming, Bud.tv, was an unmitigated disaster, but forget the past, let’s make some predictions for the future!

I think draftLine will sell some stuff to Netflix right out of the gate, includingsuchas: