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An Owoc-tober surprise

An Owoc-tober surprise

Bang Energy's erstwhile founder is back. Here's my quick take on the news.

Dave Infante's avatar
Dave Infante
Oct 14, 2024
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Editor’s note: Welcome to Breaking Fingers, a fast-follow feature on timely news for paying subscribers only. Please subscribe to read this and all my independent coverage about drinking in America.—Dave.


LL Cool J has long advised against calling it a comeback, but with respect to James Todd Smith III, there’s simply no other word for it. Jack Owoc, the colorful, chaotic, cringeworthy founder and former poster-in-chief of Bang Energy, is launching another energy-drink venture.

[To to my secretary, who does not exist] Clear my schedule and hold my calls.

[To myself, in the Lloyd Bridges from Airplane voice] Looks like I picked the wrong week to stop sniffing glue.

[To you, the Fingers Fam who may or may not grasp why this is such a big deal around here] Here’s what we know.

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