Editor’s note: Welcome the 19 new Friends of Fingers who subscribed from Monday’s newsletter about labor organizing in the craft beverage industry. Glad to have you!
Bud Light Seltzer earned some sweet sweet headlines in late August by teasing the impending arrival of the Fall Flannel variety pack. The 12-pack hit shelves nationwide on Labor Day and includes four flavors: Apple Crisp, Maple Pear, Toasted Marshmallow, and Pumpkin Spice.
I have only the warmest of lukewarm takes on the existence of the Fall Flannel pack, which is basically: sure, no brainer, this is no dumber or less dumb than smoothie seltzer or Lucky Charms IPA or whatever. Like any mass-market CPG brand, Bud Light Seltzer constantly has to figure new ways to stand out in a crowded field, and you’re looking at their best bet for Fall 2021. That’s all.
Still, I don’t think I’d like to sip a Toasted Marshmallow hard seltzer. Would you? And while we’re on the subject…
What’s the worst hard seltzer you’ve ever had?
What brand was it? How much did it cost? What convinced you to try it in the first place? Most importantly: what flavor was it supposed to be, and what did it actually taste like? Inquiring minds (i.e., me) would like to know. See you in the comments!—Dave
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